Case studies on marketing strategy (Vol. 2) (Record no. 6750)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180127120316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2006 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131401934 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.802 |
| Book Number | ICF/CAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ICFAI University |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies on marketing strategy (Vol. 2) |
| Statement of responsibility, etc. | by ICFAI University. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 319 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Nike: evolution of marketing strategy<br/>Chapter 2. Harley-Davidson: Evolution of marketing strategy<br/>Chapter 3. McDonald's: evolution of marketing strategy<br/>Chapter 4. Gillette: managing product innovation<br/>Chapter 5. LVMH- Building star vrands<br/>Chapter 6. Loreal's global branding strategy<br/>Chapter 7. Starbucks: building a global brand<br/>Chapter 8. Samsung in India<br/>Chapter 9. LG in India<br/>Chapter 10. Madonna- two decades of successful personality marketing<br/>Chapter 11. Benetton group: evolution of communication strategy<br/>Chapter 12. Cipla: capturing the global AIDS drugs market<br/>Chapter 13. Cafedirect(A): brand with a conscience<br/>Chapter 14. Cafedirect(B): "Fair" success<br/>Chapter 15. The low cost PC |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha renewals | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | Vol. 2 | 2 | 1 | 658.802 ICF/CAS | 6748 | 25/08/2022 | 24/08/2022 | 01/12/2014 | Book | ||||
| NLUO | NLUO | 01/12/2014 | Vol. 2 | 658.802 ICF/CAS | 6749 | 22/05/2018 | 01/12/2014 | Book | |||||||
| NLUO | NLUO | 01/12/2014 | Vol. 2 | 658.802 ICF/CAS | 6750 | 22/05/2018 | 01/12/2014 | Book |