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Viral marketing : concepts and cases edited by Swapna Gopalan and Nasreen Taher.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 221 pISBN: - 9788131407660
- 658.8 GOP/VIR
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8 GOP/VIR (Browse shelf(Opens below)) | Available | 6595 | |||
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Book
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NLUO | NLUO | 658.8 GOP/VIR (Browse shelf(Opens below)) | Available | 6596 | |||
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Book
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NLUO | NLUO | 658.8 GOP/VIR (Browse shelf(Opens below)) | Available | 6597 |
Total holds: 0
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| 658.8 GHO/IND Industrial marketing | 658.8 GHO/IND Industrial marketing | 658.8 GIL/SER Services marketing and management | 658.8 GOP/VIR Viral marketing : | 658.8 GOP/VIR Viral marketing : | 658.8 GOP/VIR Viral marketing : | 658.8 HOF/MAR Marketing of services |
Table of contents:
Section 1. Viral marketing: concepts
Section 2. Viral marketing: cases
Index