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Viral marketing :

Gopalan, Swapna (Ed.)

Viral marketing : concepts and cases edited by Swapna Gopalan and Nasreen Taher. - Hyderabad : ICFAI, 2007. - 221 p.

Table of contents:
Section 1. Viral marketing: concepts
Section 2. Viral marketing: cases
Index

ISBN: 9788131407660

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / GOP/VIR

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