Marketing challenge edited by Laura Mazur and Annik Hogg.

By:

Mazur, Laura (Ed.)

Contributor(s):

Hogg, Annik (Ed.)

Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 1998.Description: 298 pISBN:

9788173711350

Subject(s):

Marketing

DDC classification:

658.8 MAZ/MAR

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 MAZ/MAR (Browse shelf(Opens below))	Available		2590
Book	NLUO	NLUO	658.8 MAZ/MAR (Browse shelf(Opens below))	Available		6557

Total holds: 0

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Previous	658.8 LAH/SER Services marketing:	658.8 LOV/SER Services marketing :	658.8 MAZ/MAR Marketing challenge	658.8 MAZ/MAR Marketing challenge	658.8 MCD/INT Introduction to marketing	658.8 MOO/BUS Business Marketing	658.8 MUK/MAR Marketing management (Vol.1)	Next

Table of contents:
Part 1. The global setting
Part 2. Marketing strategies
Part 3. Marketing programmes
Part 4. Managing information and culture
Bibliography
Index

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