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Marketing challenge

Mazur, Laura (Ed.)

Marketing challenge edited by Laura Mazur and Annik Hogg. - Hyderabad : ICFAI, 1998. - 298 p.

Table of contents:
Part 1. The global setting
Part 2. Marketing strategies
Part 3. Marketing programmes
Part 4. Managing information and culture
Bibliography
Index

ISBN: 9788173711350

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / MAZ/MAR

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