Online branding: concepts and applications edited by Ratnaja Gogula.
Material type: TextLanguage: English Publication details: 2006. Hyderabad : ICFAI,Description: 222 pISBN:- 9788131404423
- 658.8270285 GOG/ONL
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book | NLUO | NLUO | 658.8270285 GOG/ONL (Browse shelf(Opens below)) | Available | 6208 | |||
Book | NLUO | NLUO | 658.8270285 GOG/ONL (Browse shelf(Opens below)) | Available | 6209 |
Total holds: 0
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658.827 SUR/COR Corporate Branding : | 658.827 TAH/EMO Emotional Branding : | 658.827 TAH/EMO Emotional Branding : | 658.8270285 GOG/ONL Online branding: | 658.8270285 GOG/ONL Online branding: | 658.83 BRA/MAR Marketing reseach : | 658.83 DEV/MAR Marketing intelligence : |
Table of contents:
Section 1. Discerning online branding
Section 2. Challenges and perspectives
Section 3. Applications and cases
Index