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Online branding:

Gogula, Ratnaja (Ed.)

Online branding: concepts and applications edited by Ratnaja Gogula. - Hyderabad : ICFAI, 2006. - 222 p.

Table of contents:
Section 1. Discerning online branding
Section 2. Challenges and perspectives
Section 3. Applications and cases
Index

9788131404423


Management.
Marketing.

658.8270285 / GOG/ONL

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