Online branding:
Gogula, Ratnaja (Ed.)
Online branding: concepts and applications edited by Ratnaja Gogula. - Hyderabad : ICFAI, 2006. - 222 p.
Table of contents:
Section 1. Discerning online branding
Section 2. Challenges and perspectives
Section 3. Applications and cases
Index
9788131404423
Management.
Marketing.
658.8270285 / GOG/ONL
Online branding: concepts and applications edited by Ratnaja Gogula. - Hyderabad : ICFAI, 2006. - 222 p.
Table of contents:
Section 1. Discerning online branding
Section 2. Challenges and perspectives
Section 3. Applications and cases
Index
9788131404423
Management.
Marketing.
658.8270285 / GOG/ONL