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Out-of-home advertising in India : trends and experiences edited by I. B. Saravanan and E. Naveen Kumar.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 194 pISBN: - 9788131407899
- 659.13420954 SAR/OUT
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 659.13420954 SAR/OUT (Browse shelf(Opens below)) | Available | 6187 | |||
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Book
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NLUO | NLUO | 659.13420954 SAR/OUT (Browse shelf(Opens below)) | Available | 6188 | |||
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Book
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NLUO | NLUO | 659.13420954 SAR/OUT (Browse shelf(Opens below)) | Available | 6189 |
Total holds: 0
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| 659.111 SHI/ADV Advertising and promotion : | 659.111 SHI/ADV Advertising and promotion : | 659.13420954 SAR/OUT Out-of-home advertising in India : | 659.13420954 SAR/OUT Out-of-home advertising in India : | 659.13420954 SAR/OUT Out-of-home advertising in India : | 659.14 IPE/ADV Advergaming and ingame advertising : | 659.14 IPE/ADV Advergaming and ingame advertising : |
Table of Contents :
Section 1. Current scenario
Section 2. Issues and trends
Section 3. Corporate experiences
Index