Out-of-home advertising in India :
Saravanan, I. B. (Ed.)
Out-of-home advertising in India : trends and experiences edited by I. B. Saravanan and E. Naveen Kumar. - Hyderabad : ICFAI, 2007. - 194 p.
Table of Contents :
Section 1. Current scenario
Section 2. Issues and trends
Section 3. Corporate experiences
Index
9788131407899
Advertising, Outdoor -- India.
659.13420954 / SAR/OUT
Out-of-home advertising in India : trends and experiences edited by I. B. Saravanan and E. Naveen Kumar. - Hyderabad : ICFAI, 2007. - 194 p.
Table of Contents :
Section 1. Current scenario
Section 2. Issues and trends
Section 3. Corporate experiences
Index
9788131407899
Advertising, Outdoor -- India.
659.13420954 / SAR/OUT