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Niche marketing : concepts and experiences edited by V. V. Ravi Kumar.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 259 pISBN: - 9788131403891
- 658.8 KUM/NIC
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8 KUM/NIC (Browse shelf(Opens below)) | Available | 6171 | |||
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Book
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NLUO | NLUO | 658.8 KUM/NIC (Browse shelf(Opens below)) | Available | 6172 |
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| 658.8 KUM/MAR Marketing management : | 658.8 KUM/MAR Marketing management : | 658.8 KUM/NIC Niche marketing : | 658.8 KUM/NIC Niche marketing : | 658.8 KUR/PRI Principles of marketing | 658.8 LAH/SER Services marketing: | 658.8 LAH/SER Services marketing: |
Table of Contents:
Section 1. Concepts
Section 2. Marketing across industries- a Niche approach
Index