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Niche marketing :

Ravi Kumar, V. V. (Ed.)

Niche marketing : concepts and experiences edited by V. V. Ravi Kumar. - Hyderabad : ICFAI, 2006. - 259 p.

Table of Contents:
Section 1. Concepts
Section 2. Marketing across industries- a Niche approach
Index

ISBN: 9788131403891

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KUM/NIC

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