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Marketing management (Vol. 1) edited by Sanjib Dutta and A. Mukund.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2002.Description: 177 pISBN:
  • 8178810077300
Subject(s): DDC classification:
  • 658.8  DUT/MAR
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Holdings
Item type Current library Home library Call number Vol info Status Date due Barcode Item holds
Book Book NLUO NLUO 658.8 DUT/MAR (Browse shelf(Opens below)) Vol. 1 Available 6130
Total holds: 0

Table of contents:
Chapter 1. Amul - diversification strategy
Chapter 2. Amway - Indian network marketing experience
Chapter 3. Baron - Rewriting Indian
Chapter 4. Benetton - the advertisement campaign story
Chapter 5. Bisleri - marketing strategy
Chapter 6. BPCL - Petrol pump retail revolution
Chapter 7. Britannia - the makeover
Chapter 8. Cielo - a car in trouble
Chapter 9. Coke - pepsi - the cola wars
Chapter 10. Frooti - the 'the Digen Verma' campaign

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