Marketing management (Vol. 1) (Record no. 6131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00422nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180119112015.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2002 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 8178810077300 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | DUT/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Sanjib (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management (Vol. 1) |
| Statement of responsibility, etc. | edited by Sanjib Dutta and A. Mukund. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 177 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Amul - diversification strategy<br/>Chapter 2. Amway - Indian network marketing experience<br/>Chapter 3. Baron - Rewriting Indian<br/>Chapter 4. Benetton - the advertisement campaign story<br/>Chapter 5. Bisleri - marketing strategy<br/>Chapter 6. BPCL - Petrol pump retail revolution<br/>Chapter 7. Britannia - the makeover<br/>Chapter 8. Cielo - a car in trouble<br/>Chapter 9. Coke - pepsi - the cola wars<br/>Chapter 10. Frooti - the 'the Digen Verma' campaign |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Makund, A. (Ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | Vol. 1 | 658.8 DUT/MAR | 6130 | 22/05/2018 | 01/12/2014 | Book |