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Marketing paradigms edited by K. Sangeetha.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 253 pISBN: - 9788131407875
- 658.8 SAN/CF
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NLUO | NLUO | 658.8 SAN/CF (Browse shelf(Opens below)) | Available | 6066 | |||
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NLUO | NLUO | 658.8 SAN/CF (Browse shelf(Opens below)) | Available | 6067 | |||
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Book
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NLUO | NLUO | 658.8 SAN/CF (Browse shelf(Opens below)) | Available | 6068 |
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| 658.8 REE/IND Industrial marketing : | 658.8 SAN/CF Marketing paradigms | 658.8 SAN/CF Marketing paradigms | 658.8 SAN/CF Marketing paradigms | 658.8 SAN/EMO Emotion Marketing : | 658.8 SAN/EMO Emotion Marketing : | 658.8 SEL/SER Service delivery management : |
Table of Contents:
Section 1. Current trends
Section 2. Case studies and experiences
Index