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Marketing paradigms

Sangeetha, K. (Ed.)

Marketing paradigms edited by K. Sangeetha. - Hyderabad : ICFAI, 2007. - 253 p.

Table of Contents:
Section 1. Current trends
Section 2. Case studies and experiences
Index

ISBN: 9788131407875

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / SAN/CF

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