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Multicultural marketing : an introduction edited by G V S Sreedhar.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 201 pISBN: - 9788131404638
- 658.8 SRE/MUL
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8 SRE/MUL (Browse shelf(Opens below)) | Available | 6045 | |||
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Book
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NLUO | NLUO | 658.8 SRE/MUL (Browse shelf(Opens below)) | Available | 6046 | |||
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Book
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NLUO | NLUO | 658.8 SRE/MUL (Browse shelf(Opens below)) | Available | 6047 |
Total holds: 0
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| 658.8 SRE/EVE Event Based Marketing : | 658.8 SRE/EVE Event Based Marketing : | 658.8 SRE/MUL Multicultural marketing : | 658.8 SRE/MUL Multicultural marketing : | 658.8 SRE/MUL Multicultural marketing : | 658.8 SRI/SER Services marketing: | 658.8 SUR/MAR Marketing of high-tech products and services |
Table of Contents:
Section 1. Concepts
Section 2. Applications and cases
Bibliography
Index