Multicultural marketing :
Sreedhar, G. V. S. (Ed.)
Multicultural marketing : an introduction edited by G V S Sreedhar. - Hyderabad : ICFAI, 2006. - 201 p.
Table of Contents:
Section 1. Concepts
Section 2. Applications and cases
Bibliography
Index
9788131404638
Marketing.
658.8 / SRE/MUL
Multicultural marketing : an introduction edited by G V S Sreedhar. - Hyderabad : ICFAI, 2006. - 201 p.
Table of Contents:
Section 1. Concepts
Section 2. Applications and cases
Bibliography
Index
9788131404638
Marketing.
658.8 / SRE/MUL