Idea marketing : a primer edited by Nasreen Taher.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 172 pISBN:- 9788131401521
- 658.8 TAH/IDE
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 658.8 TAH/IDE (Browse shelf(Opens below)) | Available | 5949 |
Total holds: 0
Browsing NLUO shelves Close shelf browser (Hides shelf browser)
658.8 SUR/EFF Effective B2B marketing : | 658.8 SUR/ETH Ethical marketing : | 658.8 TAH/ GUE Guerrilla marketing comes of age | 658.8 TAH/IDE Idea marketing : | 658.8 TRI/MAR Marketing ROI : | 658.8 TRI/MIC Micro marketing : | 658.8 TRI/MIC Micro marketing : |
Table of contents:
Section 1. Ideas and their management
Section 2. Translating ideas into sales
Index