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In-film advertising : brand positionong strategy edited by Prateek Kanchan.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 180 pISBN: - 9788131404867
- 659.143 KAN/IN
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NLUO | NLUO | 659.143 KAN/IN (Browse shelf(Opens below)) | Available | 5881 | |||
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Book
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NLUO | NLUO | 659.143 KAN/IN (Browse shelf(Opens below)) | Available | 5882 | |||
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Book
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NLUO | NLUO | 659.143 KAN/IN (Browse shelf(Opens below)) | Available | 5883 |
Total holds: 0
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| 659.142 RAO/PAD Radio as an advertising medium : | 659.142 RAO/PAD Radio as an advertising medium : | 659.143 KAN/IN In-film advertising : | 659.143 KAN/IN In-film advertising : | 659.143 KAN/IN In-film advertising : | 659.143 UNN/IMP Impact of television advertising on children | 659.15 GOP/VIS Visual merchandising : |
Table of Contents :
Section 1. In-flim advertising : the emerging paradigm
Section 2. Indian scenario
Section 3. cases