In-film advertising :
Kanchan, Prateek (Ed.)
In-film advertising : brand positionong strategy edited by Prateek Kanchan. - Hyderabad : ICFAI, 2006. - 180 p.
Table of Contents :
Section 1. In-flim advertising : the emerging paradigm
Section 2. Indian scenario
Section 3. cases
9788131404867
Advertising.
659.143 / KAN/IN
In-film advertising : brand positionong strategy edited by Prateek Kanchan. - Hyderabad : ICFAI, 2006. - 180 p.
Table of Contents :
Section 1. In-flim advertising : the emerging paradigm
Section 2. Indian scenario
Section 3. cases
9788131404867
Advertising.
659.143 / KAN/IN