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Integrated marketing communication : concepts and cases edited by P. S. Gopalakrishnan.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2008.Description: 188 pISBN: - 9788131413999
- 658.812 GOP/INT
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.812 GOP/INT (Browse shelf(Opens below)) | Available | 5848 | |||
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Book
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NLUO | NLUO | 658.812 GOP/INT (Browse shelf(Opens below)) | Available | 5849 | |||
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Book
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NLUO | NLUO | 658.812 GOP/INT (Browse shelf(Opens below)) | Available | 5850 |
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| 658.812 GEO/EVE Every Business is a Service Business | 658.812 GOP/INT Integrated marketing communication : | 658.812 GOP/INT Integrated marketing communication : | 658.812 GOP/INT Integrated marketing communication : | 658.812 KAM/CUS Customer loyalty : | 658.812 KRI/SER Service lifecycle management : | 658.812 KRI/SER Service lifecycle management : |
Table of Contents :
Section 1. Concepts
Section 2. Cases and experiences
Index