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Integrated marketing communication :

Gopalakrishnan, P. S. (Ed.)

Integrated marketing communication : concepts and cases edited by P. S. Gopalakrishnan. - Hyderabad : ICFAI, 2008. - 188 p.

Table of Contents :
Section 1. Concepts
Section 2. Cases and experiences
Index

ISBN: 9788131413999

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.812 / GOP/INT

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