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Ethical marketing : perspectives and applications edited by K. Suresh.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 183 pISBN: - 8178814919
- 658.8 SUR/ETH
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NLUO | NLUO | 658.8 SUR/ETH (Browse shelf(Opens below)) | Available | 5588 |
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| 658.8 SUR/MAR Marketing of high-tech products and services | 658.8 SUR/EFF Effective B2B marketing : | 658.8 SUR/EFF Effective B2B marketing : | 658.8 SUR/ETH Ethical marketing : | 658.8 TAH/ GUE Guerrilla marketing comes of age | 658.8 TAH/IDE Idea marketing : | 658.8 TRI/MAR Marketing ROI : |
Table of Contents:
Section 1. Facets of ethical marketing
Section 2. Applications
Section 3. Appendices
Bibliography
Index