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Corporate Branding : concepts and cases edited by K Suresh.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 187 pISBN: - 8178815516
- 658.827 SUR/COR
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NLUO | NLUO | 658.827 SUR/COR (Browse shelf(Opens below)) | Available | 5205 | |||
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NLUO | NLUO | 658.827 SUR/COR (Browse shelf(Opens below)) | Available | 5206 | |||
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NLUO | NLUO | 658.827 SUR/COR (Browse shelf(Opens below)) | Available | 5207 | |||
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NLUO | NLUO | 658.827 SUR/COR (Browse shelf(Opens below)) | Available | 5208 |
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| 658.827 SUR/COR Corporate Branding : | 658.827 SUR/COR Corporate Branding : | 658.827 SUR/COR Corporate Branding : | 658.827 SUR/COR Corporate Branding : | 658.827 TAH/EMO Emotional Branding : | 658.827 TAH/EMO Emotional Branding : | 658.8270285 GOG/ONL Online branding: |
Table of Contents :
Section 1. Issues in corporate branding
Section 2. Cases
Section 3. Appendices
Index