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Corporate Branding :

Suresh, K. (Ed.)

Corporate Branding : concepts and cases edited by K Suresh. - Hyderabad : ICFAI, 2005. - 187 p.

Table of Contents :
Section 1. Issues in corporate branding
Section 2. Cases
Section 3. Appendices
Index

ISBN: 8178815516

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / SUR/COR

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