Brand Extensions edited by Roli Sehgal.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 194 pISBN:- 9788178817699
- 658.827 SHE/BRA
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book | NLUO | NLUO | 658.827 SHE/BRA (Browse shelf(Opens below)) | Available | 5188 |
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658.827 SEN/BRA Brand positioning : | 658.827 SHA/BRA Brand management : | 658.827 SHA/BRA Brand management : | 658.827 SHE/BRA Brand Extensions | 658.827 SUR/NEW New age branding : | 658.827 SUR/NEW New age branding : | 658.827 SUR/NEW New age branding : |
Table of Contents ;
Section 1. Concepts
Section 2. Cases
Section 3. Appendix
Index