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Brand Extensions

Sehgal, Roli (Ed.)

Brand Extensions edited by Roli Sehgal. - Hyderabad : ICFAI, 2005. - 194 p.

Table of Contents ;
Section 1. Concepts
Section 2. Cases
Section 3. Appendix
Index

ISBN: 9788178817699

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / SHE/BRA

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