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Marketing management (Vol. 2) edited by A. Mukund.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2003.Description: 186 p. 2vISBN: - 8178811227
- 658.8 MUK/MAR
| Item type | Current library | Home library | Call number | Vol info | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8 MUK/MAR (Browse shelf(Opens below)) | Vol. 2 | Available | 4831 | |||
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NLUO | NLUO | 658.8 MUK/MAR (Browse shelf(Opens below)) | Vol. 2 | Available | 4832 | |||
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Book
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NLUO | NLUO | 658.8 MUK/MAR (Browse shelf(Opens below)) | Vol. 2 | Available | 4833 |
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| 658.8 MUK/MAR Marketing management (Vol.1) | 658.8 MUK/MAR Marketing management (Vol.1) | 658.8 MUK/MAR Marketing management (Vol. 2) | 658.8 MUK/MAR Marketing management (Vol. 2) | 658.8 MUK/MAR Marketing management (Vol. 2) | 658.8 MUK/OPE Operations management (Vol. 1) | 658.8 MUK/OPE Operations management (Vol. 1) |
Table of Contents:
Chapter 1. Banning liquor surrogate advertising
Chapter 2. Film-based merchandising- taking the movies home
Chapter 3. Himalaya drug company
Chapter 4. Hindustan lever- rural marketing initiatives
Chapter 5. Intel- the component branded saga
Chapter 6. Maggi- Nestle's problem child
Chapter 7. Reinventing cadboury
Chapter 8. Satyam iWay- changing the internet browsing experience in India
Chapter 9.The Indian aviation industry- price wars and more
Chapter 10. The teleshopping business in India