Marketing management (Vol. 2)
Mukund, A. (Ed.)
Marketing management (Vol. 2) edited by A. Mukund. - Hyderabad : ICFAI, 2003. - 186 p. 2v.
Table of Contents:
Chapter 1. Banning liquor surrogate advertising
Chapter 2. Film-based merchandising- taking the movies home
Chapter 3. Himalaya drug company
Chapter 4. Hindustan lever- rural marketing initiatives
Chapter 5. Intel- the component branded saga
Chapter 6. Maggi- Nestle's problem child
Chapter 7. Reinventing cadboury
Chapter 8. Satyam iWay- changing the internet browsing experience in India
Chapter 9.The Indian aviation industry- price wars and more
Chapter 10. The teleshopping business in India
8178811227
Marketing.
658.8 / MUK/MAR
Marketing management (Vol. 2) edited by A. Mukund. - Hyderabad : ICFAI, 2003. - 186 p. 2v.
Table of Contents:
Chapter 1. Banning liquor surrogate advertising
Chapter 2. Film-based merchandising- taking the movies home
Chapter 3. Himalaya drug company
Chapter 4. Hindustan lever- rural marketing initiatives
Chapter 5. Intel- the component branded saga
Chapter 6. Maggi- Nestle's problem child
Chapter 7. Reinventing cadboury
Chapter 8. Satyam iWay- changing the internet browsing experience in India
Chapter 9.The Indian aviation industry- price wars and more
Chapter 10. The teleshopping business in India
8178811227
Marketing.
658.8 / MUK/MAR