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Techonology and marketing strategy edited by Amitabha Ghose.

By: Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 261 pISBN:
  • 9788131411957
Subject(s): DDC classification:
  • 658.802  GHO/TEC
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.802 GHO/TEC (Browse shelf(Opens below)) Available 4667
Book Book NLUO NLUO 658.802 GHO/TEC (Browse shelf(Opens below)) Available 4668
Book Book NLUO NLUO 658.802 GHO/TEC (Browse shelf(Opens below)) Available 4669
Total holds: 0

Table of contents:
Section 1. New technology in marketing
Section 2. Marketing and proactive strategy
Section 3. Case studies
Index

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