Techonology and marketing strategy
Ghose, Amitabha (Ed.)
Techonology and marketing strategy edited by Amitabha Ghose. - Hyderabad : ICFAI, 2007. - 261 p.
Table of contents:
Section 1. New technology in marketing
Section 2. Marketing and proactive strategy
Section 3. Case studies
Index
9788131411957
Marketing.
658.802 / GHO/TEC
Techonology and marketing strategy edited by Amitabha Ghose. - Hyderabad : ICFAI, 2007. - 261 p.
Table of contents:
Section 1. New technology in marketing
Section 2. Marketing and proactive strategy
Section 3. Case studies
Index
9788131411957
Marketing.
658.802 / GHO/TEC