Customer focus: the new imperative (Vol. 1) edited by Kaushik Mukerjee.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 189 p. v-1ISBN:- 9788131403078
- 658.812 MUK/CUS
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658.812 MUK/CRM CRM Implementation : | 658.812 MUK/CRM CRM Implementation : | 658.812 MUK/CUS Customer focus: | 658.812 MUK/CUS Customer focus: | 658.812 MUK/CUS Customer focus: | 658.812 PAR/SER Service quality: | 658.812 PRA/UND Understanding CRM : |
Table of contents:
Section 1. Concepts
Section 2. Applications and cases
Index