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Customer focus:

Mukerjee, Kaushik (Ed.)

Customer focus: the new imperative (Vol. 1) edited by Kaushik Mukerjee. - Hyderabad : ICFAI, 2006. - 189 p. v-1.

Table of contents:
Section 1. Concepts
Section 2. Applications and cases
Index

ISBN: 9788131403078

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.812 / MUK/CUS

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