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Consumer behaviour: emerging trends and issues edited by G. Radhakrishna.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 200 pISBN: - 8178813025
- 658.8342 RAD/CON
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NLUO | NLUO | 658.8342 RAD/CON (Browse shelf(Opens below)) | Available | 4049 | |||
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NLUO | NLUO | 658.8342 RAD/CON (Browse shelf(Opens below)) | Available | 4050 | |||
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NLUO | NLUO | 658.8342 RAD/CON (Browse shelf(Opens below)) | Available | 4051 |
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| 658.8342 KRI/CON Consumer behavior : | 658.8342 KRI/CON Consumer behavior : | 658.8342 PAT/CON Consumer Behavior ( Reading Material) | 658.8342 RAD/CON Consumer behaviour: | 658.8342 RAD/CON Consumer behaviour: | 658.8342 RAD/CON Consumer behaviour: | 658.8342 SCH/CON Consumer behavior |
Table of contents:
Section 1. Consumer behaviour : introduction
Section 2. Consumer behaviour as a marketing tool
Section 3. Cases
Index