Consumer behaviour:
Radhakrishna, G. (Ed.)
Consumer behaviour: emerging trends and issues edited by G. Radhakrishna. - Hyderabad : ICFAI, 2004. - 200 p.
Table of contents:
Section 1. Consumer behaviour : introduction
Section 2. Consumer behaviour as a marketing tool
Section 3. Cases
Index
8178813025
Marketing.
658.8342 / RAD/CON
Consumer behaviour: emerging trends and issues edited by G. Radhakrishna. - Hyderabad : ICFAI, 2004. - 200 p.
Table of contents:
Section 1. Consumer behaviour : introduction
Section 2. Consumer behaviour as a marketing tool
Section 3. Cases
Index
8178813025
Marketing.
658.8342 / RAD/CON