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Advertising : concepts and cases edited by V. Parthasarathy.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 169 pISBN: - 8178812436
- 659.1 PAR/ADV
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 659.1 PAR/ADV (Browse shelf(Opens below)) | Available | 3895 | |||
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Book
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NLUO | NLUO | 659.1 PAR/ADV (Browse shelf(Opens below)) | Available | 3896 | |||
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Book
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NLUO | NLUO | 659.1 PAR/ADV (Browse shelf(Opens below)) | Available | 3897 |
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| 659.1 LEE/PRI Principles of advertising : | 659.1 MAN/REI Reinventing advertising : | 659.1 PAR/ADV Advertising : | 659.1 PAR/ADV Advertising : | 659.1 PAR/ADV Advertising : | 659.1 PER/LAR Strategic advertising management | 659.1 RAO/MAN Managing emotional appeal in advertising : |
Table of Contents :
Section 1. Introduction
Section 2. Psychology in advertising
Section 3. Advertising agency functions
Section 4. Cases
Bibliography
Index