Advertising :
Parthasarathy, V. (Ed.)
Advertising : concepts and cases edited by V. Parthasarathy. - Hyderabad : ICFAI, 2004. - 169 p.
Table of Contents :
Section 1. Introduction
Section 2. Psychology in advertising
Section 3. Advertising agency functions
Section 4. Cases
Bibliography
Index
8178812436
Advertising.
659.1 / PAR/ADV
Advertising : concepts and cases edited by V. Parthasarathy. - Hyderabad : ICFAI, 2004. - 169 p.
Table of Contents :
Section 1. Introduction
Section 2. Psychology in advertising
Section 3. Advertising agency functions
Section 4. Cases
Bibliography
Index
8178812436
Advertising.
659.1 / PAR/ADV