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Radio as an advertising medium : riding the wave edited by Pramod Rao and Ravikant S Wawge.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 233 pISBN: - 9788131412404
- 659.142 RAO/PAD
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 659.142 RAO/PAD (Browse shelf(Opens below)) | Available | 3877 | |||
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Book
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NLUO | NLUO | 659.142 RAO/PAD (Browse shelf(Opens below)) | Available | 3878 | |||
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Book
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NLUO | NLUO | 659.142 RAO/PAD (Browse shelf(Opens below)) | Available | 3879 |
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| 659.14 IPE/ADV Advergaming and ingame advertising : | 659.14 IPE/ADV Advergaming and ingame advertising : | 659.142 RAO/PAD Radio as an advertising medium : | 659.142 RAO/PAD Radio as an advertising medium : | 659.142 RAO/PAD Radio as an advertising medium : | 659.143 KAN/IN In-film advertising : | 659.143 KAN/IN In-film advertising : |
Table of Contents :
Section 1. Introduction
Section 2. Impact and implications
Index