Radio as an advertising medium :
Rao, Pramod (Ed.)
Radio as an advertising medium : riding the wave edited by Pramod Rao and Ravikant S Wawge. - Hyderabad : ICFAI, 2007. - 233 p.
Table of Contents :
Section 1. Introduction
Section 2. Impact and implications
Index
9788131412404
Advertising.
659.142 / RAO/PAD
Radio as an advertising medium : riding the wave edited by Pramod Rao and Ravikant S Wawge. - Hyderabad : ICFAI, 2007. - 233 p.
Table of Contents :
Section 1. Introduction
Section 2. Impact and implications
Index
9788131412404
Advertising.
659.142 / RAO/PAD