Case studies on managing in troubled times edited by Sumit Kumar Chaudhuri.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 274 pISBN: - 9788131403198
- 658.8 CHA/CAS
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NLUO | NLUO | 658.8 CHA/CAS (Browse shelf(Opens below)) | Available | 6815 |
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| 658.8 BLO/TEX Textbook of marketing | 658.8 BOR/BES Personal marketing for professionals | 658.8 BUS/MAR Marketing power plays: | 658.8 CHA/CAS Case studies on managing in troubled times | 658.8 CHA/CAS Case studies on managing in troubled times | 658.8 CON/STE Steal these ideas!: | 658.8 CZI/MAR Marketing management |
Table of contents:
Chapter 1. Alitalia: the Airline in trouble
Chapter 2. Challenging times of Japan tobacco
Chapter 3. Converium: the Swiss Reinsurer's trobouled times
Chapter 4. Gaming market: Nintendo's struggles
Chapter 5. Havas: troubled times at french advertising giant
Chapter 6. Kodak: fading moments in digital photography
Chapter 7. Krispy kreme doughnuts: the troubled times
Chapter 8. LSG sky chefs: managing in troubled times
Chapter 9. Marks and spencer: the downfall and leadership vaccum
Chapter 10. Merck: a future laggard in the global pharmaceutical industry?
Chapter 11. Mitsukoshi: the Japanese retailer's troubled times
Chapter 12. Motorola in China
Chapter 13. Motorola's lost opportunities
Chapter 14. Poland spring: managing it troubled times
Chapter 15. Proton: the Malaysian car maker's troubles and challenges
Chapter 16. Regal entertainment group: managing troubled times
Chapter 17. Proton: the Malaysian car maker's troubles and challenges
Chapter 18. Regal entertainment group: managing troubled times
Chapter 19. Starbucks in Germany
Chapter 20. Telecom Italia: troubled times in Brazil