Normal view MARC view ISBD view

Chaudhuri, Sumit Kumar (Ed.)

Case studies on managing in troubled times edited by Sumit Kumar Chaudhuri. - Hyderabad : ICFAI, 2007. - 274 p.

Table of contents:
Chapter 1. Alitalia: the Airline in trouble
Chapter 2. Challenging times of Japan tobacco
Chapter 3. Converium: the Swiss Reinsurer's trobouled times
Chapter 4. Gaming market: Nintendo's struggles
Chapter 5. Havas: troubled times at french advertising giant
Chapter 6. Kodak: fading moments in digital photography
Chapter 7. Krispy kreme doughnuts: the troubled times
Chapter 8. LSG sky chefs: managing in troubled times
Chapter 9. Marks and spencer: the downfall and leadership vaccum
Chapter 10. Merck: a future laggard in the global pharmaceutical industry?
Chapter 11. Mitsukoshi: the Japanese retailer's troubled times
Chapter 12. Motorola in China
Chapter 13. Motorola's lost opportunities
Chapter 14. Poland spring: managing it troubled times
Chapter 15. Proton: the Malaysian car maker's troubles and challenges
Chapter 16. Regal entertainment group: managing troubled times
Chapter 17. Proton: the Malaysian car maker's troubles and challenges
Chapter 18. Regal entertainment group: managing troubled times
Chapter 19. Starbucks in Germany
Chapter 20. Telecom Italia: troubled times in Brazil

ISBN: 9788131403198

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / CHA/CAS