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Redefining customer value Edited by Kaushik Mukheriee.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 238 pISBN: - 9788131407516
- 658.834 ADV/RED
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NLUO | NLUO | 658.834 ADV/RED (Browse shelf(Opens below)) | Available | 3126 | |||
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Book
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NLUO | NLUO | 658.834 ADV/RED (Browse shelf(Opens below)) | Available | 3127 | |||
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Book
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NLUO | NLUO | 658.834 ADV/RED (Browse shelf(Opens below)) | Available | 3128 |
Total holds: 0
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| 658.83 WAR/MAR Marketing metrics : | 658.83 ZIK/ESS Essential of marketing research | 658.834 ADV/RED Redefining customer value | 658.834 ADV/RED Redefining customer value | 658.834 ADV/RED Redefining customer value | 658.8342 ASS/CON Consumer behavior and marketing action | 658.8342 ASS/CON Consumer behavior and marketing action |
Table of Contents :
Section 1. Concepts
Section 2. Approaches and cases
Index