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Redefining customer value

Mukheriee, Kaushik (Ed.)

Redefining customer value Edited by Kaushik Mukheriee. - Hyderabad : ICFAI, 2007. - 238 p.

Table of Contents :
Section 1. Concepts
Section 2. Approaches and cases
Index

ISBN: 9788131407516

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.834 / ADV/RED

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