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Marketing metrics : models and applications edited by Ravi Warriar.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2008.Description: 187 pISBN: - 9788131412718
- 658.83 WAR/MAR
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NLUO | NLUO | 658.83 WAR/MAR (Browse shelf(Opens below)) | Available | 3035 | |||
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NLUO | NLUO | 658.83 WAR/MAR (Browse shelf(Opens below)) | Available | 3036 |
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| 658.83 TAH/MAR Marketplace anthropology | 658.83 TAH/MAR Marketplace anthropology | 658.83 TAH/MAR Marketplace anthropology | 658.83 WAR/MAR Marketing metrics : | 658.83 WAR/MAR Marketing metrics : | 658.83 ZIK/ESS Essential of marketing research | 658.834 ADV/RED Redefining customer value |
Table of Contents ;
Section 1. Marketing metrics : an introduction
Section 2. Implementing marketing metrics
Section 3. Linking metrics to financial consequences
Index