Marketing metrics :
Warriar, Ravi (Ed.)
Marketing metrics : models and applications edited by Ravi Warriar. - Hyderabad : ICFAI, 2008. - 187 p.
Table of Contents ;
Section 1. Marketing metrics : an introduction
Section 2. Implementing marketing metrics
Section 3. Linking metrics to financial consequences
Index
9788131412718
Marketing.
658.83 / WAR/MAR
Marketing metrics : models and applications edited by Ravi Warriar. - Hyderabad : ICFAI, 2008. - 187 p.
Table of Contents ;
Section 1. Marketing metrics : an introduction
Section 2. Implementing marketing metrics
Section 3. Linking metrics to financial consequences
Index
9788131412718
Marketing.
658.83 / WAR/MAR