ECRM : concepts and cases edited by M. Garikaparthi.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 270 pISBN:- 8178814803
- 658.8120285 GAR/E
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Book | NLUO | NLUO | 658.8120285 GAR/E (Browse shelf(Opens below)) | Available | 3016 | |||
Book | NLUO | NLUO | 658.8120285 GAR/E (Browse shelf(Opens below)) | Available | 3017 | |||
Book | NLUO | NLUO | 658.8120285 GAR/E (Browse shelf(Opens below)) | Available | 3018 |
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658.812 VED/SER Services | 658.8120285 GAR/E ECRM : | 658.8120285 GAR/E ECRM : | 658.8120285 GAR/E ECRM : | 658.8120285 JAY/EFF Effective E-CRM : | 658.8120285 JAY/EFF Effective E-CRM : | 658.81203 KUM/ICF ICFAI dictionary of customer relationship management terms |
Table of contents:
Section 1. Understanding eCRM
Section 2. eCRM process and tools
Section 3. Cases in eCRM
Appendix
Bibliography
Index