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ECRM : concepts and cases edited by M. Garikaparthi.

By: Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 270 pISBN:
  • 8178814803
Subject(s): DDC classification:
  • 658.8120285 GAR/E
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Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.8120285 GAR/E (Browse shelf(Opens below)) Available 3016
Book Book NLUO NLUO 658.8120285 GAR/E (Browse shelf(Opens below)) Available 3017
Book Book NLUO NLUO 658.8120285 GAR/E (Browse shelf(Opens below)) Available 3018
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658.812 VED/SER Services 658.8120285 GAR/E ECRM : 658.8120285 GAR/E ECRM : 658.8120285 GAR/E ECRM : 658.8120285 JAY/EFF Effective E-CRM : 658.8120285 JAY/EFF Effective E-CRM : 658.81203 KUM/ICF ICFAI dictionary of customer relationship management terms

Table of contents:
Section 1. Understanding eCRM
Section 2. eCRM process and tools
Section 3. Cases in eCRM
Appendix
Bibliography
Index

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