ECRM :
Garikaparthi, M. (Ed.)
ECRM : concepts and cases edited by M. Garikaparthi. - Hyderabad : ICFAI, 2005. - 270 p.
Table of contents:
Section 1. Understanding eCRM
Section 2. eCRM process and tools
Section 3. Cases in eCRM
Appendix
Bibliography
Index
8178814803
Marketing.
658.8120285 / GAR/E
ECRM : concepts and cases edited by M. Garikaparthi. - Hyderabad : ICFAI, 2005. - 270 p.
Table of contents:
Section 1. Understanding eCRM
Section 2. eCRM process and tools
Section 3. Cases in eCRM
Appendix
Bibliography
Index
8178814803
Marketing.
658.8120285 / GAR/E