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ECRM :

Garikaparthi, M. (Ed.)

ECRM : concepts and cases edited by M. Garikaparthi. - Hyderabad : ICFAI, 2005. - 270 p.

Table of contents:
Section 1. Understanding eCRM
Section 2. eCRM process and tools
Section 3. Cases in eCRM
Appendix
Bibliography
Index

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