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Marketing of insurance services in India edited by Gradha V. Krishna.
Material type:
TextLanguage: English Publication details: Hyderabad: ICFAI, 2008.Description: 191 pISBN: - 9788131415443
- 658.8 KRI/MAR
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NLUO | NLUO | 658.8 KRI/MAR (Browse shelf(Opens below)) | Available | 2922 |
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| 658.8 KOT/MAR Marketing management : an Asian perspective | 658.8 KOT/MAR Marketing management : an Asian perspective | 658.8 KRI/MAR Marketing of insurance services in India | 658.8 KRI/MAR Marketing of insurance services in India | 658.8 KRI/MAR Marketing for social change: | 658.8 KRI/MAR Marketing for social change: | 658.8 KUM/MAR Marketing management : |
Table of Contents:
Section 1. Indian insurance scenario
Section 2. The marketing mix
Section 3. Cases
Index