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Marketing of insurance services in India

Krishna, Gradha V. (Ed.)

Marketing of insurance services in India edited by Gradha V. Krishna. - Hyderabad: ICFAI, 2008. - 191 p.

Table of Contents:
Section 1. Indian insurance scenario
Section 2. The marketing mix
Section 3. Cases
Index

ISBN: 9788131415443

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KRI/MAR

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