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Brand Architecture : concepts and cases edited by R. Harish.

By: Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2008.Description: 211 pISBN:
  • 9788131415955
Subject(s): DDC classification:
  • 658.827 HAR/BRA
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.827 HAR/BRA (Browse shelf(Opens below)) Available 2915
Book Book NLUO NLUO 658.827 HAR/BRA (Browse shelf(Opens below)) Available 2916
Total holds: 0
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658.827 GAR/HER Heritage Brands 658.827 GOB/REB Rebranding : 658.827 GOB/REB Rebranding : 658.827 HAR/BRA Brand Architecture : 658.827 HAR/BRA Brand Architecture : 658.827 MAL/CAS Marketing : 658.827 MAL/CAS Marketing :

Table of Contents :
Section 1. Concepts and approaches
Section 2. Cases
Index

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