Brand Architecture : concepts and cases edited by R. Harish.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2008.Description: 211 pISBN:- 9788131415955
- 658.827 HAR/BRA
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 658.827 HAR/BRA (Browse shelf(Opens below)) | Available | 2915 | |||
Book | NLUO | NLUO | 658.827 HAR/BRA (Browse shelf(Opens below)) | Available | 2916 |
Total holds: 0
Browsing NLUO shelves Close shelf browser (Hides shelf browser)
658.827 GAR/HER Heritage Brands | 658.827 GOB/REB Rebranding : | 658.827 GOB/REB Rebranding : | 658.827 HAR/BRA Brand Architecture : | 658.827 HAR/BRA Brand Architecture : | 658.827 MAL/CAS Marketing : | 658.827 MAL/CAS Marketing : |
Table of Contents :
Section 1. Concepts and approaches
Section 2. Cases
Index